This Privacy Policy explains how Explore Mississippi Mills (“we,” “us,” “our”) collects and uses information when you visit https://exploremississippimills.ca/ (the “Website”).
We’re an editorial publisher focused on helping Canadians compare online casinos in Canada with practical guidance on safety, licensing, payments, bonuses, and responsible play. We may earn a commission if you click certain links and sign up with a third-party operator (this helps fund the site), but we do not operate any casino ourselves.
What we collect
We collect limited information to operate the Website and understand how it’s used.
Information you provide
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Contact details and message content if you email us or use our contact form (such as email address, name if provided, and the content of your message).
Information collected automatically
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Device and browsing data such as IP address, approximate location (city/region), device type, browser, pages viewed, referrer URLs, and timestamps.
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Cookie identifiers and similar technologies used for analytics, advertising (if enabled), and affiliate attribution (for example, link-out events and tracking parameters).
We do not intentionally collect sensitive personal information (like health data or government ID numbers). Please do not send sensitive information through the contact form.
How we use information
We use information to:
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Operate, secure, and maintain the Website
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Respond to messages and support requests
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Measure traffic and improve content (for example, which guides are most helpful)
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Prevent abuse, fraud, and suspicious activity
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Attribute affiliate referrals (so we can understand if our content helped you find an operator)
Cookies & tracking
Cookies and similar technologies help the Website function and help us understand performance.
We use cookies/trackers for:
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Analytics (to understand visits and page performance)
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Advertising (if display ads are enabled)
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Affiliate tracking (so an operator can recognize that you came from our Website)
Your choices
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You can control cookies in your browser settings (block, delete, or limit cookies).
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Some advertising partners may offer interest-based advertising controls through Canadian industry programs (for example, AdChoices-style opt-outs), depending on the vendor and your device.
Advertising, analytics & affiliates
We may use:
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Analytics tools (commonly GA4-style analytics) to understand usage.
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Advertising partners (display/programmatic) to show ads and measure performance.
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Affiliate partners/networks so we can track when a click results in a sign-up or purchase with a third party.
Outbound links may include tracking parameters (such as click IDs) for commission attribution. This does not change the price you pay, and we aim to keep editorial decisions independent.
Sharing of information
We share information only as needed:
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Service providers (hosting, security, analytics, anti-abuse) who process data on our behalf
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Advertising/affiliate partners for measurement and attribution
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Legal and compliance if required by law or to protect the Website and users
We do not sell personal information for money.
Data retention & security
We keep information only as long as needed for the purposes above.
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Contact messages are typically kept as long as needed to resolve your request and maintain a basic support history.
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Analytics data is commonly retained for up to 24 months, and server/security logs are commonly retained for up to 12 months (unless needed longer for security or legal reasons).
We use reasonable safeguards such as HTTPS, access controls, and routine software updates. No website can guarantee perfect security.
Your privacy rights in Canada
Depending on where you live, you may have rights under Canadian privacy laws (including PIPEDA and provincial privacy laws). These typically include the right to:
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Request access to personal information we hold about you
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Request corrections to inaccurate personal information
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Withdraw consent (where we rely on consent), subject to legal/contractual limits
If you’re in Québec, additional rights may apply under Law 25, including a right to data portability that came into force in Québec on September 22, 2024. BLG+1
To make a request, email us at [email protected]. We may ask for reasonable details to verify your identity and locate your information.
Children’s privacy
This Website is for adults and is not directed to minors. Online gambling age in Canada varies by province (often 18+ or 19+). If you are under the legal age where you live, please do not use gambling-related information on this Website.
Third-party links
Our Website links to third-party websites (such as casino operators). We’re not responsible for their privacy practices. Always review the operator’s privacy policy and terms before creating an account.
Changes to this policy
We may update this Privacy Policy from time to time. We will update the “Last updated” date at the top of this page when changes are made.
Contact
Questions about privacy? Email: [email protected]